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township market in the developed world, a "County" channel setting mode, reducing sales focus, deep plowing to regional markets. Anta in store-building strategy, attention to guiding and forcing sellers on the Terminal number and terminal size exceeds all competitors. In order to accelerate the speed shop, Anta distinguishes it from other sporting goods companies around the country practice of straight branches, a  new balance 574 passport pack uk "provincial distribution + regional dealers to join" the means for the development of a national distribution network. Sales network-building strategy under the guidance of the Terminal number of stores from hundreds of thousands

in the past few years, to thousands of banks, has seized control of the third-level market.Local brands are awakening in the late 90, but the Awakening was also just a sprout. Business understanding is still stuck in the enhanced visibility of the brand level, far from "influencing consumers ' values" level. During that time, the enterprise is the widespread practice of "CCTV advertising + local sports celebrity  new balance 574 rugby pack uk endorsements" two arms to support the sales network, and continues on sales promotion and marketing work. At that time, sports a large number of sports stars win an Olympic gold medal became popular in China, especially loved by the common people in China, table tennis, badminton,

gymnastics, volleyball, basketball and other items gold players, was the well-known celebrities. Local companies employing these players as agents of or have the potential to win a gold medalist, rapidly increase brand awareness and impact. Anta 1999 hired brand Spokesperson Kong Linghui, as the table tennis men's Singles Champion Kong Linghui won the 2000 Olympic Games, Anta step up advertising on CCTV, and ads amounts approaching billion yuan that year. Anta's early branding success model, make it has entered a phase of rapid growth, sales climbed rapidly in the years to 2 billion yuan. Jinjiang, which also attracted other businesses have followed suit, sporting goods companies basically follow this

industry information centre)"Chinese-brand shoes network Dynamics" a few days ago, 2012 Governor's quality award awarded in Jinan, Shandong province. Double Star (stores) Group Chairman and Communist Party Secretary wanghai won the Governor's quality award.According to, this Governor quality award of award Enterprise (containing nominated Award) and personal, are according to "science, and open, and jus new balance 574 floral hemp pack uk t, and fair" of principles, in enterprise and personal voluntary declared of based Shang, by qualification review, and social satisfaction degrees evaluation, and expert group material review, and Enterprise reply, and

scene review, links, and by Shandong Province Governor quality award Review Committee all Conference considered through Hou determines.
Doublestar Group Chairman and Communist Party Secretary Wang HaiWanghai, male, Han nationality, weishan County, Shandong province, and Communist Party members. Born in November 1941, University degree, Senior Economist, currently dou new balance 574 hologram uk ble star Group Chairman and Party Secretary of, concurrently as Vice President of the China rubber industry association, Vice Chairman of China leather Association, and other social functions.

In recent years, wanghai around "a blue a yellow" two big strategy, led Enterprise accelerated implementation low carbon development strategy, to low carbon thinking, and technology power, active development efficient energy, and low carbon environmental "green" products, both enhanced has products of market competitiveness, adapted has national go way, and adjustable structure, building resources savings, and environment friendly production and consumption mode of requires, upgrade has enterprise social responsibility new image. In recent years, has applied with the automatic brush gum glue feeding unit, air conditioning,
 

sales growth in the 2008 Olympics, led for several years after the sale of the company remained optimistic. But, in fact, starting from 2008 has entered the sales of gold by the end of the growth.From 2009 to 2010, the Li Ning company achieved operating pro  new balance 574 alpine pack uk fit 1.342 billion yuan respectively, 1.547 billion yuan, 2011 fell to 631 million dollars, far below the 960 million yuan in 2008. The first half of 2012, the company is only 184 million operating profit.Some analysts have pointed out that Li-Ning the higher growth is due to the consumption levels of the early upgrade and

transformation way of life gradually in favour of leisure, sporting lots of marketing space. When in fact the consumers to buy sporting goods, not just in sports, is more engaged in leisure life. After 2010, the trend in consumer spending is changing, and some of them favor a more professional, and some look more stylish, more casual and more types of products, which brought the unification of its sportswear  new balance 574 carnival uk  brands as a whole subjected to competitive pressures.In fact, Li Ning after bottlenecks at the wholesale operation, has transformed business strategy.

"Judging from the law of development of the industry, a retail-oriented business model is inevitable. In addition, our pilot for several months, reap a welcome result, therefore also confirms our strategic choice. "Li Ning said.Once made "zero"Li Ning's announcement, the Board noted that the "excessive expansion lead to dealer inventory increases, adverse effect on the retail shop efficiency and profitability and lead to their cash flow and financial situation continues to deteriorate". In order to clean up inventory, Li Ning's Board of Directors approved the full implementation of the recovery plan.
 

actively using "niubalun". New balance found that Fujian Quanzhou, a sporting goods company named niubanlun sneakers also use similar to the letter "n". United States new balance niubanlun company to court in Quanzhou, seek compensation for losses, including reasonable expenditure of 80,000 yuan to 500,000 yuan.Qu  new balance 574 canteen pack ukanzhou niubanlun company, founded in 2007, used in the operation of "niubalun" as the store signs, sold its production of sports shoes. Quanzhou niubanlun company, after which, No. 4236766 certificate of trademark registration has been made, shall enjoy the 25th class use on goods such as shoes, sport shoes, football shoes, "" trademark

rights, niubanlun company believes that its use on the alleged infringing goods "," trademark Act does not constitute an act of unfair competition to the new balance.The Court found that the new balance of the company "'new balance' 'N sneakers on both sides used the letters ' identity" this decoration, belongs to the well-known   new balance 574 five rings uk  unique décor. Niubanlun company as competitors, be aware that new balance "'new balance' 'N sneakers on both sides used the letters ' identity" is a well-known commodity-specific decor, niubanlun still in its production of similar goods at the same

location using the new balance on your company's Visual Basic approximation of undifferentiated identity, objectively, is sufficient to cause confusion and misconception of the relevant sources of consumer goods. Niubanlun company on its "n graphics" identifies the usage exceeds suggests a No. 4236766 use of the registered trade mark the exclusive right to use the approved range. Niubanlun company of the above actions clearly contrary to the principle of good faith and generally accepted ethical business, constitutes unfair competition for new balance. Niubanlun the company should pay to stop infringement, civil liability for damages. T
 

Kang step, current status of the sporting goods industry is a crisis and an opportunity. "Wang Longshui, say, in the face of brutal competition in the industry, most of the sports brand marketing spending exception cautiously, and are passively waiting for winter sporting goods industry in the past, while Kang stepped in aggressive  cheap new balance 574 ly.This year, Kang stepped sponsored "in 2012, the world women's volleyball Grand Prix" and "2012 the Thomas Cup and Uber Cup badminton tournament" and a series of big events at home and abroad. Kang step sponsor the event, is not blind, on a whim. Wang Longshui said Kang stepped on the area of the sport of badminton, are paying more attention to, such as Kang stepped ever

sponsored "2008 National Badminton Championship", "Asian Badminton Championships in 2011," and this year's "Asian Badminton Championship". Kang stepped through through partnership with these professional sports opportunities, there is an increasing brand visibility and influence in the sports industry.Kang, tap has been steadily since the development strategy mode, enables enterprise develo  new balance 574 candy pack sale  pment has been in a State of health. And in terms of branding, cautious image compared to other brands, today's sports riding is particularly eye-catching.

Wang Longshui said Kang stepped in one or two lines facing facing most small brands brand channel sinks when threatened, proposed ", one of the elite" Terminal to cope with the challenges of reform. In Terminal number development increasingly caution of today, Kang stepped will continued strengthened Terminal sales personnel of operations capacity of training, and through national tour training will, while in national Shang thousands of stores in the appraisals out excellent of Terminal exhibit shop and giving award, constantly optimization Kang stepped Terminal shop of image, practical sophistication terminal management strategy, to this to improve Kang stepped in market Shang of integrated competitiveness.