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sales growth in the 2008 Olympics, led for several years after the sale of the company remained optimistic. But, in fact, starting from 2008 has entered the sales of gold by the end of the growth.From 2009 to 2010, the Li Ning company achieved operating pro  new balance 574 alpine pack uk fit 1.342 billion yuan respectively, 1.547 billion yuan, 2011 fell to 631 million dollars, far below the 960 million yuan in 2008. The first half of 2012, the company is only 184 million operating profit.Some analysts have pointed out that Li-Ning the higher growth is due to the consumption levels of the early upgrade and

transformation way of life gradually in favour of leisure, sporting lots of marketing space. When in fact the consumers to buy sporting goods, not just in sports, is more engaged in leisure life. After 2010, the trend in consumer spending is changing, and some of them favor a more professional, and some look more stylish, more casual and more types of products, which brought the unification of its sportswear  new balance 574 carnival uk  brands as a whole subjected to competitive pressures.In fact, Li Ning after bottlenecks at the wholesale operation, has transformed business strategy.

"Judging from the law of development of the industry, a retail-oriented business model is inevitable. In addition, our pilot for several months, reap a welcome result, therefore also confirms our strategic choice. "Li Ning said.Once made "zero"Li Ning's announcement, the Board noted that the "excessive expansion lead to dealer inventory increases, adverse effect on the retail shop efficiency and profitability and lead to their cash flow and financial situation continues to deteriorate". In order to clean up inventory, Li Ning's Board of Directors approved the full implementation of the recovery plan.