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township market in the developed world, a "County" channel setting mode, reducing sales focus, deep plowing to regional markets. Anta in store-building strategy, attention to guiding and forcing sellers on the Terminal number and terminal size exceeds all competitors. In order to accelerate the speed shop, Anta distinguishes it from other sporting goods companies around the country practice of straight branches, a  new balance 574 passport pack uk "provincial distribution + regional dealers to join" the means for the development of a national distribution network. Sales network-building strategy under the guidance of the Terminal number of stores from hundreds of thousands

in the past few years, to thousands of banks, has seized control of the third-level market.Local brands are awakening in the late 90, but the Awakening was also just a sprout. Business understanding is still stuck in the enhanced visibility of the brand level, far from "influencing consumers ' values" level. During that time, the enterprise is the widespread practice of "CCTV advertising + local sports celebrity  new balance 574 rugby pack uk endorsements" two arms to support the sales network, and continues on sales promotion and marketing work. At that time, sports a large number of sports stars win an Olympic gold medal became popular in China, especially loved by the common people in China, table tennis, badminton,

gymnastics, volleyball, basketball and other items gold players, was the well-known celebrities. Local companies employing these players as agents of or have the potential to win a gold medalist, rapidly increase brand awareness and impact. Anta 1999 hired brand Spokesperson Kong Linghui, as the table tennis men's Singles Champion Kong Linghui won the 2000 Olympic Games, Anta step up advertising on CCTV, and ads amounts approaching billion yuan that year. Anta's early branding success model, make it has entered a phase of rapid growth, sales climbed rapidly in the years to 2 billion yuan. Jinjiang, which also attracted other businesses have followed suit, sporting goods companies basically follow this